How to save with Digital marketing?

Here's some reasons to consider a digital marketing strategy

How Internet Marketing saves you money and increases your business revenue.

When business owners are looking for a way to promote their business the tendency is to look for all the available marketing channels. What are these marketing channels? Any method to get people to know about your business.

Television, radio, newspapers, yellow pages, outdoor ads, free standing inserts, magazines, flyers, telemarketing and more recently, the internet are the channels available to all of us. Since 1995 there has been a continuous trend of growth in Internet user around the world and since 2001 the growth of marketing dollars spent online has more than exploded. Some hard cold numbers are as follow:Marketing expenditure by media in 2008

  • Direct mail marketing costs are 200% higher than email marketing
  • Yellow Pages printed advertisement can cost upwards of $4,500 per year for a 3x6cms listing and their best offering is that listings include the business information on their Yellow Pages website
  • Flyer printing and delivery is still very cost effective, although difficult to trace
  • Television ads are quite expensive, not only considering air time, but also production costs and with the availability of movies, TV shows and events online, ads may not have the expected impact

In 2008, the market behaved according to this concept. The growth per medium in 2008 for the  Internet was 18.9% while for TV, radio and Newspapers had a loss. This tendency will continue as internet marketing becomes a more established medium to get to customers.*

Digital marketing has the distinctive advantage that every dollar spent can be tracked and measured to verify its effect. With the usage of analytics and statistical tools, it is possible to modify and refocus the marketing strategy to obtain an ever growing amount of traffic, clients and a better conversion rate.

A digital marketing strategy can be tailor suited to almost any budget and start producing results, therefore growing with the revenue to generate more and more income.

Contact us and we will help find a way to save and still increase your sales.


*Stastiscs from Marketing Sherpa